Make a Digital Impact Mon, 01 May 2023 21:26:54 +0000 en-US hourly 1 32 32 200245634 What is Google My Business Profile? Complete Guide to GMB Optimization Thu, 29 Dec 2022 22:10:54 +0000 What does GMB mean? Google My Business profile (GMB) is a free tool offered by Google that allows businesses to manage their online presence across Google, including Google Search and Maps. By creating and verifying a GMB profile, businesses can effectively showcase their products and services to potential customers, as well as provide important information ... Read more

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What does GMB mean? Google My Business profile (GMB) is a free tool offered by Google that allows businesses to manage their online presence across Google, including Google Search and Maps. By creating and verifying a GMB profile, businesses can effectively showcase their products and services to potential customers, as well as provide important information such as location, hours of operation, and contact details.

Benefits of Using Google My Business Profile

One of the key benefits of a GMB profile is that it helps to improve the visibility of your business on Google. When someone searches for a business or service that you offer, your GMB profile may appear in the search results if you have good SEO optimization for your GMB. When it ranks, it will be ranked along with important information such as your location, phone number, and ratings and reviews. This can be especially useful for local businesses, as it helps to attract customers who are searching for businesses in their area.

In addition to helping with visibility, a GMB profile also allows you to interact with customers and manage your online reputation. You can respond to reviews and ratings, as well as post updates and special offers to keep customers informed and engaged.

Steps to Create a Google My Business Account

Google my Business Profile
  • If you already have a Google account, sign in using your email and password. If you don’t have a Google account, click on the “Create account” button and follow the prompts to create a new account.
  • Once you’re logged in, start adding your business information; start with the business name.
  • Choose the service type you are going to provide.
  • Follow the prompts to add your business information. This includes your business name, category, location, and contact details.
  • Choose how you want to verify your business. This can be done by phone, by postcard, or through a third-party verification service.

How to Optimize GMB Profile?

How to optimize GMB

How to optimize Google my Business? Once your business is verified, you can start optimizing your GMB profile.

To make your GMB profile fully optimized, be sure to include the following information:

  • Business name: Make sure to include your full business name and avoid using abbreviations or acronyms.
  • Business Category: Choose the category that best describes your business. This helps to ensure that your business appears in relevant searches.
  • Location: Include your full address and make sure it is accurate. If you serve customers at multiple locations, you can add additional locations to your profile.
  • Contact details: Include your phone number, email address, and website (if you have one). Make sure this information is accurate and up-to-date.
  • Hours of operation: Include your regular hours of operation, as well as any special hours or closures.
  • Business Description: Write a clear and concise description of your business, including what you do and what sets you apart from your competitors.
  • Photos: Add high-quality photos of your business, products, and services. These can help to attract potential customers and give them a better understanding of what you offer.

By including this information and regularly updating and optimizing your GMB profile, you can effectively showcase your business to potential customers and manage your online presence on Google.

How to Manage Google My Business Profile for Better Performance?

1. Add Photos

Add high-quality photos of your business, products, and services. These can help to attract potential customers and give them a better understanding of what you offer.

2. Increase Reviews

Encourage your customers to leave reviews and ratings on your GMB profile. Positive reviews can help to improve your online reputation and attract more customers.

3. Publish Posts

Use the “Posts” feature to share updates and special offers with your customers. This can help to keep them engaged and informed about your business.

4. Track Performance

Use the “Insights” tab to track how your GMB profile is performing and see how many people are viewing your profile and interacting with your business.

5. Keep Updating

Regularly check and update your GMB profile to ensure that the information is accurate and up-to-date. This includes responding to customer reviews and ratings, as well as posting updates and special offers.

Difference Between Google My Business & Other Business Listings

  1. Google My Business (GMB) is a free tool offered by Google that allows businesses to manage their online presence across Google, including Google Search and Maps. Other business listings like Yelp may be paid or free and may not offer as many features or have as much visibility on Google.
  1. GMB allows businesses to provide important information such as location, hours of operation, and contact details, as well as interact with customers and manage their online reputation through reviews and ratings. Other business listings may not offer these features. And sometime some listings create duplicate business profiles that is not good at all. Learn more about duplicate business listing by clicking here.
  1. GMB profiles may appear in Google search results and on Google Maps, which can help to improve the visibility of a business. Other business listings may not have as much visibility on Google.
  2. GMB allows businesses to add photos, descriptions, and special offers to their profile, which can help to attract potential customers and give them a better understanding of the business. Other business listings may not offer as much flexibility in terms of the information that can be included.
  1. GMB allows businesses to verify their profile, which helps to ensure the accuracy of the information and the legitimacy of the business. Other business listings may not offer verification or may have different verification processes.
  1. GMB can be managed and updated by the business owner, while other business listings may be managed by a third party or may not allow for updates.


Google My Business Profile is a powerful tool for businesses to reach their target customers. It’s important to understand how the profile works to optimize its performance and maximize the reach of your business. With a few simple steps, you can ensure that your GMB Profile is set up correctly and that it reaches its full potential. By optimizing keywords, responding quickly to customer reviews, and managing photos, you can make sure your GMB Profile stands out from the competition.

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What is SEO Marketing? How you can Start Learning? Wed, 05 Oct 2022 21:35:12 +0000 What is SEO Marketing? If you would like to know what is SEO marketing means to a website, this article is just for you. Search engine optimization, or SEO, is the process of getting traffic from organic search results on search engines like Google and Bing. If you are a small business owner who is ... Read more

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What is SEO Marketing?

If you would like to know what is SEO marketing means to a website, this article is just for you.

Search engine optimization, or SEO, is the process of getting traffic from organic search results on search engines like Google and Bing. If you are a small business owner who is overwhelmed by all the SEO advice online, you are not alone.

Seo is Important for marketing your Business.

What is seo in digital marketing and how it works? In a nutshell, the exact meaning is any organic effort that is not located under one of those umbrellas falls within the umbrella of “SEO.” People often get intimidated by this large category because it means different things to different people. Let us take a look at how Seo works:

What Is Seo Marketing?

SEO stands for the process of improving the visibility of a website in search engine results. Basic SEO meaning is just about getting people to click on your website from the SERP.

It is also one of the most important elements of online business success as well as a great way to build authority and trust online for the long term to give guaranteed search engine rankings.

How to Do Seo?

SEO is not a quick fix, it does not just work overnight. SEO is a process and not a destination. It is not a one-off activity, but instead should be a continuous process that you integrate into your overall marketing strategy, especially your website.

Is Seo Important for Marketing Your Business?

If you are a business owner, it is important to understand the importance of seo, and reverse search engine optimization is an essential part of any marketing strategy. That eventually will appear in the result to rank the main keywords and push down the search engine ranking of other websites by using the same keyword.

SEO is important for all businesses, regardless of their industry, location, or size. It is also vital if you want your website to show up prominently in the search results for relevant keywords (the words people use when they are on the Internet. They provide instant access to information and resources around the world, whether you are looking for that lost USB drive or trying to find a new dentist. Search engines are also how most people find websites, so if you do not rank well on them, you’re not going to have much luck getting traffic from people who aren’t already familiar with your brand.

There are many different search engines available, but they all work similarly: by following links from one page to another. The most popular search engines include Google, Bing, and Yahoo!

There are two main types of search engines: general and specialized. General search engines include Google and Bing, while specialized ones include YouTube, Amazon, and eBay.

How do search engines work?

Search engines are based on crawlers. Crawlers are automated programs that search the web, find content and add it to the search engine’s index. When a user types a query into a search box, his or her request is sent to one of these indexes. The system then searches its index for relevant results and returns them to the user in order of relevance.

how do search engines work


When you enter a query into a search bar, it is sent to the search engine’s servers. The server then starts crawling through all of the websites it knows about, following all of those links back to other websites.

A crawler is an automated program that can look at a website and take note of its content. When it finds something new, it will add this information to its database so that other users can access it too.

It can also be described this way:

When you type in a query into Google, it sends out robots (called spiders) to find pages relevant to your query. The spider will then follow links on those pages and repeat the process until there are no more pages to discover.

The spider is directed to your website by the “link juice” from other sites pointing at your site. As more people link to your site, it becomes easier for Google’s spiders to find it.


Once the crawlers have collected all of the information they can find, they pass it along to an indexer, which creates an index of all of the pages that have been crawled. The index can be stored in memory or on a disk as a database file.

A search engine builds an index of documents based on their content (for example, what they contain). It then stores this index so it can be used later when someone searches for something specific.


A search engine’s job is to provide users with relevant results for their queries. It does this by using a special algorithm called an “indexer” or “crawler” to scan and analyze the content of websites. The crawler scans each page and analyzes its content so that it can compare it with other pages in its database and return the best matches for user queries.

When you submit a query to a search engine, it uses these algorithms to identify the most relevant pages to your query, then ranks them according to how closely they match your request.

Search engines use sophisticated ranking algorithms that analyze billions of web pages and determine which are most relevant for any given search query. For example, Google uses over 200 signals when ranking results in its search engine results from pages (SERPs).

Seo Algorithms

Algorithms are tools that can be used to analyze data and make decisions based on the result of the analysis.

seo algorithms

There are two types of algorithms being used by Google at the moment:

The Hummingbird Algorithm:

The Hummingbird Algorithm is an amazing feature of the overall Google algorithm. It mainly works for websites that implement SEO correctly and try to build responsive websites. It is beneficial to all involved from google users to the website owners.

Just by using the right keywords, using the right headings and subheadings, tags and ideas, and of course creating amazing content, it is sure that your blog posts are going to rise through the rankings.

Hummingbird’s goal is to reward sites that are intentional about producing quality content for their readers and provide a surreal page experience.

The Rank Brain Algorithm:

Rank Brain is a machine-learning artificial intelligence system that is responsible for the processing of search results. In simple terms, this artificial intelligence system processes the SERPs page (Search Engine Results Page).

What to Measure on Seo?

There are several factors to consider when measuring SEO. Some of the best ones that you can use to see how well your website is doing include:

Page rank

what is seo marketing

A Google ranking system that determines how relevant a website is based on its content and other factors. The higher the page rank, the more highly relevant they are rated by Google.

Page bounce rate

how to do seo

The percentage of visitors who leave a single page before viewing another one on your site. This metric tells you how much content you need to create for users to stick around long enough to browse through it, but also helps indicate whether or not users have found what they are looking for in general (or even if they were able to find anything at all).

Page authority

An estimate of how well-known and reputable your website is compared with other sites on the web. It is calculated using several factors including DA (Domain Authority) and PA (Page Authority), which are both based on Moz metrics such as social shares, backlinks from other websites, and more…


What is Seo marketing strategy that plays an important part in the success of your business? If you are planning to market your business online then Seo is the best way to do it. You have to play by the rules set by search engines to be on top of their ranking list or else they will not bring you any traffic to your website.

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An Introduction: Basics of affiliate marketing Mon, 12 Sep 2022 23:48:49 +0000 Basics of affiliate marketing what is an affiliate? The term “Affiliate” refers to people or companies who are part of an affiliate program. Here we cover all the basics of affiliate marketing that you need to know as an affiliate. Being part of an affiliate program means you are willing to earn commissions to promote ... Read more

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Basics of affiliate marketing

what is an affiliate? The term “Affiliate” refers to people or companies who are part of an affiliate program. Here we cover all the basics of affiliate marketing that you need to know as an affiliate. Being part of an affiliate program means you are willing to earn commissions to promote products for people or companies.

Over time, affiliate marketing has proven to be highly effective in driving sales and generating significant revenue. It’s also cost-effective and allows you to pay based on performance. With affiliate marketing, you only pay when a sale is made, and not just for “promotion”

Affiliate marketing is an online sales technique that involves brands or business owners paying another person only when they successfully refer customers to their business. In other words, it’s a form of advertising where someone (an affiliate) earns a commission only when one of their referred customers buys from the business they’re promoting.

what is an affiliate sale? You make a sale and get easy earn commission without owning any product or service. However, there has to be a prior business agreement between the business owner and affiliate about the commission per sale and how it would be tracked. Usually, as a business owner you can generate links unique to each affiliate to track customers that come through them or give them a specific coupon code so when anyone enters that coupon code, they know it’s from the affiliate.

In a nutshell,

The basics of Affiliate Marketing is that it is simply an online business model where you recommend other people’s products and services and you get paid a commission for doing that.

And you do that on your WhatsApp account or autopilot it with the sales funnel

Now, let’s say someone has a product that he created and he is selling it for *20k* and he is offering to pay *50% commission. *

What this means is that for each sale you help the product owner make, you will get paid *10k* as commission.

Now, remember your goal is to make *100k-400k* within *30 days*.

Let’s break it down.

 *100,000* divided by *10,000* will give you *10*, what I mean is that you make *10* sales of a product that pays *10k* in commission in *30 long days. *

Examples of best affiliate websites & platforms are;

Note: you can also work as an affiliate marketer and make more money without joining any affiliate platform.

All you have to do is to look for *a seller or a product owner and strike a deal with him to become an affiliate of his products. *

This aspect even works great more than joining any affiliate platform.

So, as I was saying, there are three niches that people can create an information product around which you can pick and sell as an affiliate marketer and do affiliate advertising of your links with paid social media ads or solo ads to get traffic and sales.

And these three niches are;

• The Money-making niche

• The Health and fitness niche

• Dating and relationship niche

Any product you select under them sells well and will always sell because people will always have those problems.

Affiliate marketing is a form of third-party promotion that is lucrative for both the customer and the affiliate. The business or brand reaches a wider audience without having to spend a huge amount on advertising. Also, the affiliate earns commissions by recommending people to the business or service. As a business owner, Selar makes setting up affiliate marketing for your business very easy, you can read how it works here.

Getting to know the Benefits latter the basics of Affiliate Marketing Business

  • It’s a lucrative and far-reaching industry
  • No expertise is required in affiliate marketing
  • It’s a low-cost business opportunity
  • It’s good as a supplementary source of income
  • Let’s work when you want to if you want to.
  • No need to come up with your marketing kit
  • There are myriad ways you can market your chosen affiliate programs.

Nevertheless, the financial gain for both parties is unlimited. Unlike fixed fee promotions where it’s one time for the promoter and there are no guarantees for sales, with affiliate marketing the affiliate can earn as much as they can sell and the business owner keeps getting sales at no extra cost other than the affiliate commission. Win-Win!

Affiliate marketing has become even more popular in recent times thanks to influencer culture and people generally having a strong online presence. More people now consider affiliate marketing a full-time job. If you’re someone with a track record of facilitating sales or you just have a huge following, recommending Selar to the businesses you promote is a great way to have a structured affiliate marketing experience, as an affiliate for a Selar store, you get to have your dashboard where you can monitor how many views and clicks your affiliate link is getting as well as the sales you’re making in real-time

In Conclusion, Affiliate marketing is quickly becoming a central aspect of many marketing strategies, largely because of the high bang for your buck that other strategies cannot offer.

As the market continues to grow, the benefit of affiliate marketing is more apparent to businesses of all sizes, and we can expect to see more organizations use the method more frequently in the future.

Types of Affiliate Marketing Business

basics of affiliate marketing
Join Digitally

These are the main types of affiliate marketing programs:

Pay-per-click (PPC)

Pay Per Click is the top affiliate model that is used by every company out there, pay per click model is used where advertisers pay commissions to publishers when one of their ads is clicked.

Here the website owners are registered with an advertising network and place the code on their website, when every visitor that comes on your site and you get paid per 1000/clicks

Some best affiliate examples are Google AdSense,, Mediavine, Adsterra, Ezoic  

Pay-per-lead (PPL)

Pay Per Lead is an affiliate model where a digital marketer or advertiser pays a commission to the affiliates according to the number of leads converted that they produce for the advertiser.

Here the website owners can start PPL affiliate marketing by doing email marketing and collecting leads from their website to sell their digital products or courses, or tools to get a lead converted.

Some best affiliate examples are ShareAsale, Grammarly, SEMrush     

Pay-per-sale (PPS)

Pay Per Sale is an affiliate model where an advertiser pays a commission amount to the website owner when a user clicks on affiliate links and banners and buys a product that is counted as a sale.

 Some of the best affiliate examples are ClickBank, Amazon Associates, Flipkart, Impact  

Pay Per Call (PPCall)

Pay Per Call is an affiliate model where an advertiser pays a publisher or distribution partner for generating a quality call for the advertiser.

The best affiliate examples of PPCall affiliates are Digital Market Media, Ring Partner, Click Dealer, Leadsmart affiliate  

Cost per action/acquisition (CPA)

what is CPA marketing? The CPA model of affiliate marketing business is partnering with influencer, blogger, and publisher who promotes the products/service in return for a commission fee.

Some of the best affiliate examples of this model are MaxBounty, CPATrend, CPALead 

Lifetime commissions

The lifetime Commissions affiliate model is a recurring commission every month and every year for any program or subscription and you will receive a commission as long a referred member is active.

Best affiliate examples of Lifetime Commission affiliate programs are Shopify, GetResponse, AWeber, login   

Two-tier affiliate programs

A two-tier affiliate model or multi-tier program is where you get a commission from directly your sales with the step referral link and from your referrals sales. You get paid until you and your team people are working on the affiliate program.

Some of the best affiliate examples are, WP Engine, Long Tail Pro

Each type of affiliate program has its benefits and monetization strategies to use in the affiliate model. It is depending on your skills and abilities which one you can promote and be a better marketer.

How to Get Started with Affiliate Marketing

How can I start affiliate marketing as a beginner? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.

To get started with affiliate marketing you need to know the basics of affiliate marketing for beginners and who works behind that, where you get a commission from, and what type of products and services to promote.

There are four key players in affiliate marketing:

  1. The merchant – also known as the ‘advertiser’ or ‘retailer’, is the company that produces the products being sold.
  2. The network – this is the business that provides the technology and support for the affiliate program.
  3. The publisher – also known as the ‘affiliate’, is the person who promotes the merchant’s products in exchange for a commission.
  4. The customer – is the person who buys the merchant’s products.

Affiliate marketing has been around since the earliest days of online marketing. It’s a great way for businesses to tap into new markets and reach new customers. And it’s a great way for individuals to make money online by promoting products they love.

There are two main ways to make money with affiliate marketing:

  1. By promoting products as an affiliate and earning a commission on every sale you make.
  2. By setting up your affiliate program and recruiting affiliates to promote your products for you.

The first way is the most common and involves finding a merchant that has an affiliate program, signing up for their program, and then promoting their products on your website or blog with their affiliate link. When a customer clicks on one of your links and makes a purchase, you earn a commission from the sale.

The second way is to set up your affiliate program. This involves creating a product or service that you can promote, and then recruiting affiliates to promote it for you. You will pay them a commission on every sale they make.

Affiliate marketing is a great way to make money online, and it’s especially suited to those with their website or blog. If you don’t have a website, you can still promote products as an affiliate through social media platforms like Facebook and Twitter.

There are endless possibilities when it comes to making money with affiliate marketing. It just takes a little creativity and hard work to get started. So, if you’re ready to start making money, then check out some of the top sites like fanatics affiliate programs available and sign up today!


Affiliate marketing is a great way to earn money online. It’s a versatile way to earn money, and there are many different types of affiliate marketing. Now you might get an idea of all the basics of affiliate marketing and more in-depth blogs on affiliate marketing tools, platforms, tips, and tricks will be published soon in the near time to earn from the comfort of your home. Affiliate marketing is a great way to earn money online. It’s a performance-based marketing model, which means you only get paid when someone takes an action, such as making a purchase. Affiliate marketing is a great way to make money online. It’s a simple way to earn money by promoting products and services that you already use and love.

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Complete Blogging History: Origin to Present Wed, 24 Aug 2022 23:14:30 +0000 Blogging History from old times to modern times A blog is part of every individual and business today. We know the relevance of blogs today but none of us know the blogging history that how the blog came into existence and what all things were in place and who the people were behind it. We ... Read more

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Blogging History from old times to modern times

A blog is part of every individual and business today. We know the relevance of blogs today but none of us know the blogging history that how the blog came into existence and what all things were in place and who the people were behind it. We will mainly have a brief history of blogging to know the real meaning and story behind its existence. A timeline of the history of blogging is given below where we can know the important dates and years.

blogging history

What is a blog what is blogger? What is blogging? A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, [citation needed] occasionally of a small group, and often covered a single subject.

All things being equal, everybody pays particular attention to blogs now, whether they’re “official” news blogs related to conventional news media, theme-based blogs connected with one’s work or side interests, or blogs only for entertainment, pretty much anybody you ask has something like one most loved blog.

Be that as it may, it wasn’t generally so. Blogs have a generally long blogging history, in any event, when contrasted and the historical backdrop of the actual Internet.

Also, it’s simply in the beyond five to a decade that they’ve truly taken off and turned into a significant piece of the web-based scene.

blogging history

The Early Years: Blogging history

Who was the first blogger? It’s by and large perceived that the principal blog was made by Justin Hall, while he was a Swarthmore College understudy in 1994. Around then they weren’t called blogs, and he just alluded to it as his landing page.

It was only after 1997 that the expression “weblog” was authored. The word’s creation has been ascribed to Jorn Barger, of the compelling early blog Robot Wisdom. The term was made to mirror the method involved with “logging the web” as he perused.

1998 imprints the main known case of a blog on a conventional news site, when Jonathan Dube blogged Hurricane Bonnie for The Charlotte Observer.

Weblog” was abbreviated to “blog” in 1999 by developer Peter Merholz. It’s not until five years after the fact that Merriam-Webster proclaims the word their statement of the year.

The original blogs were refreshed physically and frequently connected from a focal landing page or document. This wasn’t exceptionally effective, yet except if you were a software engineer who could make your custom blogging stage, there weren’t some other choices in the first place.

During these early years, perhaps one or two “blogging” stages sprung up. LiveJournal is presumably the most conspicuous of the early sites.

And afterward, in 1999, the stage that would later become Blogger was begun by Evan Williams and Meg Hourihan at Pyra Labs. Blogger is generally answerable for bringing blogging history to the standard.

The Growth Period

The mid-2000s were a time of development for blogs. In 1999, as per a rundown ordered by Jesse James Garrett, there were 23 blogs on the internet. By the center of 2006, there were 50 million blogs as per Technorati’s State of the Blogosphere report. To say that blogs experienced remarkable development is somewhat of a misrepresentation of the truth.

Political blogs were probably the most famous early blogs. A few political competitors began utilizing blogs during this period, including Howard Dean and Wesley Clark.

One significant occasion in the ascent of blogging was when bloggers centered around the remarks U.S. Senate Majority Leader Trent Lott said in regards to U.S. Representative Strom Thurmond in 2002. Lott, while applauding Thurmond, expressed that the U.S. would have been exceptional if Thurmond had been chosen President in 1948. During that race, Thurmond was areas of strength for racial isolation (however his position changed later in his political profession). The established press didn’t get on the remarks and their expected ramifications until after bloggers broke the story.

Inside and out theme blogs were additionally turning out to be more well known during this time. They frequently dove a lot further into current news and mainstream society than established press sources, as well as remarking straightforwardly on the thing conventional media was revealing.

By 2001, there was sufficient interest in the history of blogging and a lot of people come to know about the origination and importance of a blog a few example of blog posts include personal blog posts, product reviews, and descriptions, how-to articles and guides began springing up. Presently, “meta blogs” (blogs about blogging) make up a sizable piece of the most famous and fruitful blogs out there.

Various famous blogs started in the mid-2000s, including Boing, Dooce, Gizmodo, Gawker (the principal significant tattle blog to send off), Wonkette, and the Huffington Post. Weblogs, Inc. was begun by Jason Calacanis in 2003 and was then offered to AOL for $25 million. It was that deal that assisted with solidifying blogs as an awe-inspiring phenomenon instead of simply a passing craze.

Several significant blogging stages started in the mid-2000s. Variant 1.0 of Movable Type was delivered in September of 2001.

WordPress began in 2003, however portions of its improvement date back to 2001. TypePad was likewise delivered in 2003, given Movable Type.

A fringe administration to the blogosphere likewise began in the mid-2000s. Technorati, the primary significant blog web crawler, was sent off in 2002. Audioblogger, the principal major podcasting administration, was established in 2003. The principal video blogs began in 2004, over a year prior YouTube was established.

Likewise sent off in 2003 was the AdSense publicizing stage, which was the primary promotion organization to match promotions to the substance on a blog. AdSense likewise made it workable for bloggers without immense stages to begin bringing in cash from when they initially began blogging (however installments to low-traffic blogs weren’t extremely huge).

When bloggers began bringing in cash from their blogs, the number of meta blogs soar. Bloggers like Darren Rowse (of and and John Chow brought in sizable measures of cash let different bloggers know how they could transform blogging skills into a full-time profession.

One early occasion that featured the rising significance of blogs was the termination of Heather Armstrong, the blogger behind Dooce, for remarks posted on her blog concerning her boss. This occasion occurred in 2002 and started a discussion over security issues, that haven’t been adequately settled by 2011.

“Dooced” turned into a shoptalk term to depict being terminated from one’s occupation for something you’ve composed on your blog, and has shown up in Urban Dictionary, and, surprisingly, on Jeopardy!

Blogs Reach the Mainstream

By the mid-2000s, blogs were arriving at the standard. In January of 2005, a review was delivered saying that 32 million Americans read blogs. At that point, it’s more than a modest amount of the whole populace. That very year, Garrett M. Graff conceded White House press accreditations, the very first blogger to do as such.

Various established press sites began their blogs during the mid to late 2000s or collaborated with existing blogs to give extra inclusion and editorial. By 2004, political experts, applicants, and standard news associations all started utilizing blogs all the more conspicuously. They gave the ideal vehicle for broadcasting article assessment and contacting perusers and watchers.

Traditional press sources are likewise collaborating with existing blogs and bloggers, instead of simply setting out all alone. Take, for instance, the standard posts on from Mashable editors and journalists. Another genuine model is the acquisition of TechCrunch and related blogs by AOL, which, while not a customary media source, is one of the most seasoned internet organizations still present.

During this time, the number of blogs developed much more, with more than 152 million blogs dynamic toward the finish of 2010. Practically every standard news source presently has something like one blog, as do numerous enterprises and people.

The Rise of Microblogs and Tumblogs

Many individuals possibly consider Twitter when they consider microblogging, however, there is another microblog (likewise called Tumblog) stage that considers a more conventional sort of blogging experience, while additionally taking into consideration the person-to-person communication highlights of Twitter (like following different bloggers).

Tumblr was the principal significant site to offer this sort of administration, beginning in 2007. They consider a wide range of post types, dissimilar to conventional blogging administrations, which have a one-size-fits-all post design (that permits clients to organize their posts in any way they need, including adding media objects).

It additionally makes it simpler for clients to reblog the substance of others, or to like individual posts (similar to Facebook’s “like” include).

Posterous is another, comparable help. Sent off in 2008, Posterous permits bloggers to set up a straightforward blog using email, and afterward submit content either through their web-based supervisor or by email.

Posterous is here and there viewed as to a greater degree a lifestreaming application rather than a blogging stage, believed it’s both.

The Future of Blogging

The future of blogging in India is vast and according to data 409 million internet users read about 20 million blog page monthly. Marketers prefer 53% blogging as content strategy.

Eight to a decade prior, old blog sites gave inspiration to new bloggers to start a blog in various niches that were turning into the essential place of correspondence for people on the web. Be that as it may, with the appearance of web-based entertainment and informal communication in the beyond five years, blogs have become just a single piece of a person’s internet-based persona.

Video blogs and digital broadcasts have likewise taken on a greater job in the blogosphere, with a ton of bloggers picking to utilize principally mixed media content. Administrations that take special care of these sorts of posts (like Tumblr and Posterous) are probably going to continue to fill in prominence.

Within a short time, the complete blogging history has been known to people by different emerging bloggers through writing or vlogs. And it became the central part of freelance opportunity with just an internet and computer to earn smart like a pro. With new administrations like Quora going onto the market, there’s the likelihood that the blogosphere will psychologist, and more individuals will go to sites like these to get data. Yet, administrations like Quora likewise give important devices to bloggers, as they give understanding into what individuals truly need to be familiar with a subject.

Blogs are probably not going to go anyplace within a reasonable time frame. However, there’s a ton of space for development and advancement in strategy where their substance is found, conveyed, and got to.


As we have completely learned about the blogging history and the importance of blogs. We need to reach and share this with maximum individuals to freelance and motivate them to start their blog for either passion or money. Blogging refers to writing, photography, and other media that’s self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses.

It’s generally recognized that the first blog was, created by Justin Hall, while he was a Swarthmore College student in 1994. Of course, at that time they weren’t called blogs, and he just referred to them as his homepage. It wasn’t until 1997 that the term “weblog” was coined.

The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog in April or May 1999.

Hall created the first blog at, which contained “essentially a review of HTML examples he came across from various online links,” according to HubSpot. The term “blog” had not been coined; Hall referred to it as his homepage.

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term “weblog”, which was meant to describe his process for “logging the web” as he surfed the internet. The term “weblog” was shortened to “blog” in 1999, by programmer Peter Merholz.

The purpose of a blog is to provide content on your website that answers your prospective customers’ questions and helps them learn about your product or service.

Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business more credible and approachable.

The term weblog was first used during the late 90s, which later became ‘weblog’, then ‘we blog’, and finally just ‘blog’. Due to the growing number of such web pages, several tools started to appear, which made it easier for users to create online journals and personal blogs.

To get started to do something at sometimes we need the origination, this guide to blogging history allows us to know everything about it in detail.

Read and share your feedbacks for the blog we need your comments and shares.

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What is Customer Strategy? How to create a Customer Strategy? Thu, 04 Aug 2022 06:34:59 +0000 How to Create a Customer Strategy Do you know how to create a customer strategy? You might not be familiar with the terms, let us clear this topic of customer strategy and tell you the importance in your business. Today, business organizations are struggling to survive in a highly uncertain business world. They are looking ... Read more

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How to Create a Customer Strategy

Do you know how to create a customer strategy? You might not be familiar with the terms, let us clear this topic of customer strategy and tell you the importance in your business.

Today, business organizations are struggling to survive in a highly uncertain business world. They are looking for ways to be more creative, innovative, and competitive. Different factors affect the performance of the firms. One of the factors that have been suggested to influence firms’ performance is the ‘customer focus. Slogans such as “The customer comes first” or “The customer is king” are quite common in the business world.  These slogans are used to emphasize the role of the customer to the stakeholders such as owners and employees of a service firm.

In today’s competitive business environment, customer satisfaction is an increasingly important component of an effective organization and has been recognized as an important part of corporate strategy. Hence, Customer satisfaction has been a key driver of firms’ long-term profitability and market value. Staying close to one’s customers can result in timely market information, joint product development activities, and intense brand loyalties, leading to better financial performance. The importance of customer loyalty as a means to achieve long-term competitive advantages in the context of competitive global markets.

The extent to which the business firm can satisfy its customers is an indication of its general health and its prospects for the future; it has a direct long-term impact on the future performance of the firm.

Keep in mind that a successful customer service strategy is a result of focusing on customer happiness.

Virtually all of us would agree on the importance of customer-centricity and a robust customer strategy. A well-designed customer approach strategy improves lead generation, acquisition, cross-selling, and retention rates by delivering differentiated experiences consistently across all customer touchpoints.

But there are different opinions and aspects as to customer strategy examples and its types. The next step to customer strategy is how to create a customer experience strategy for a good customer satisfaction. To complete a proper customer strategy, it could be segmentation, customer experience strategy, media strategy, offer strategy, brand communication strategy, or any combination of these. While none of these terms are incorrect, individually they only provide a partial definition.

The idea of a customer is also known as the need for traffic to your portal online and this goes a long way to show that the need for customer feedback is very important. The question of how to create a customer strategy varies based on the form of a business model that is operated, it could be a one-man business, e-commerce, public cooperation, and possibly a fortune 500 firm as the case may be. Hence customer strategy is cannot be ignored, it’s just that it can only vary based on the organizational goal that is set.

A customer strategy can either be to get new customers or to retain old customers and I guess that it will not be to reduce the number of customers since everyone, or better said every business needs tons and tons of customers coming in daily.

A customer service strategy helps businesses with: Customer Satisfaction – plays a vital role in understanding your customer needs and building customer satisfaction. Increased Loyalty – making customers happy and driving recurring business. In a nutshell, there are various customer strategies which include: making customer happiness the end goal across the company, identifying all customer touchpoints, setting goals for customer service, identifying customer service KPIs to monitor, building a driven customer service team, building a powerful customer service toolkit, to give your customer service representatives power, to create a consistent feedback loop, etc.

Setting goals for customer service

Here’s what SMART goals look like for your service team:

Define specific goals instead of vague aspirations: Make each goal focus on one area only

Make goals challenging enough so you can keep growing, but attainable with work and targeted effort

Ensure your customer service goals directly correlate with your business objectives

Know how you’ll measure your goals and within which timeframe

Finally, the best customer service reps focus on customer contacts. They feel empowered and supported to do right by the customer. Make this approach the background of all customer service goals you set.

Identify customer service KPIs to monitor

With your goals in place, you must then define KPIs to track and improve. Without them, you can’t turn your goals into action plans. KPIs, or Key Performance Indicators, provide an instant look into how well your customer service is doing.

Here is a guide to the customer service KPIs you’ll want to choose from:

•           Customer satisfaction score (CSAT), for overall customer happiness

•           Net promoter score (NPS), for the power of your referrals

•           First response time, to measure the time your customers are on hold

•           First contact resolution, to estimate how many customers have to talk to you more than once to get a solution

•           Average resolution time

•           Active issues

•           Resolved issues

•           Number of issues, to track the number and nature of issues over time

•           Customer retention rate

Another example is improving the average resolution time. Let’s say your team successfully reduces the time it takes to close an issue. As a result, however, they start handling issues poorly. This can reduce customer satisfaction and many other crucial metrics.

In other words, make sure you don’t look at your KPIs in a vacuum.

Overview of Customer Segmentation

how to create a customer strategy
Customer Strategy

We have now known a proper steps on how to create a customer strategy? Now we need long lasting relationship with our customers. Customer segmentation is the know our customer deeply with their behavior and actions.

Customer segmentation is the process by which you divide your customers up based on common characteristics – such as demographics or behaviors, so you can market to those customers more effectively. These customer segmentation groups can also be used to begin discussions about building a marketing persona.

The most common types of customer segmentation are Demographic Segmentation – based on gender, age, occupation, marital status, income, etc. Geographic Segmentation – based on country, state, or city of residence. Local businesses may even segment by specific towns or counties.

Know Your Audience

Knowing your audience involves understanding others, and their perspectives, to see if they understand your words, examples, or the frames of reference you use to communicate your experiences, points, and conclusions. Ask yourself when you last had a miscommunication with someone.

Sun Tzu said, “if you know your audience and know yourself, you need not fear the result of a hundred emails.

Knowing your audience makes you better able to connect with them. It means that you know enough about their values, backgrounds, and beliefs to understand what matters to them. The more you learn about your audience, the better you can plan communication.

Understanding your audience provides insights into unmet needs, as well as a thorough knowledge of the environment in which a product is sold. This allows a business to better develop its product/service offering and selling strategy to meet its audience’s demands.

Customer Needs

Whether you’re a new entrepreneur, an established business owner, or an employee within a company, your success is often measured by how well you convince potential customers to purchase your product or service.

Achieving this requires understanding your business’s market and competition, its differentiating factors and value proposition, and, most importantly, your ideal buyer. Specifically, you need to know the motivations, goals, challenges, and desires that lead them to purchase a solution like yours.

It’s useful to think about this concept in terms of customer “needs.” What does a potential customer need that leads them to your solution? Understanding that need can enable you to not only tailor your sales and marketing messaging, but inform your product research and development, customer service, and other aspects of your business.

A customer need is a need that motivates a customer to purchase a product or service. The need can be known (i.e., the customer can put it into words) or unknown, and is the ultimate factor that determines which solution the customer purchases.

Customer needs can be broken out into many different varieties and categories. For example, a customer might need a solution that has specific functionality, falls within a set budget, or provides a certain level of reliability.

Eventually, all customer needs can be categorized into three main types: functional, social, and emotional needs.

Business Goals

Business goals define the “what” of a business’s purpose whereas business objectives define the “how.” Business goals typically only provide a general direction that a company will follow whereas business objectives clearly outline actionable steps.

These may include any of the following or more:

•           Increase your product or service’s market share. …

•           Provide opportunities for teams to improve their leadership skills. …

•           Reduce employee turnover and increase satisfaction. …

•           Reach out to more community members. …

•           Maintain or increase profits. …

•           Strengthen customer service.

Every business is guided by five main objectives which include:

•           Survival.

•           Profit.

•           Provision of a service.

•           Social responsibility.

•           Customer satisfaction.

•           Market share.

•           Enterprise

Don’t forget that the SMART in SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Defining these parameters as they pertain to your goal helps ensure that your objectives are attainable within a certain time frame.

Common Goals

Having a strong clientele and a motivated, competent team is a solid foundation for a business, but for a business to grow, it’s important to have clear objectives. When you set business objectives, you demonstrate your commitment to developing a company in specific ways. If you serve in a leadership role, it’s important to set objectives for your team to give them clear goals and areas of improvement to work on.

A business objective is a measurable result an organization is aiming to accomplish. Many business professionals form objectives using the SMART goal method, which stands for specific, measurable, achievable, relevant, and time-based.

As the organization grows, it’s important to regularly form new business objectives to effectively track employees’ performance and ensure the business is progressing and improving.

Business objectives are also a great way for you and your team members’ employees to identify your strengths and areas of improvement. Once you determine these, you can implement new strategies to help enhance your performance, which contributes to improving the organization’s efficiencies overall.

Creating a strong business objective is important for your organization because it:

•           Keeps employees focused on growth

•           Strengthens key elements of the business

•           Motivates you and/or team toward a goal

•           Helps structure tasks and responsibilities

•           Can increase your market share

•           Drives team cooperation and collaboration

•           Builds better working relationships

•           Can promote better cost control and budgeting

The hierarchy of Business Goals. When building a business, you should concentrate on a different hierarchy: Survive. Sustain. Profit.

Key Performance Indicators (KPIs)

Key performance indicators (KPI) gauge a company’s output against a set of targets, objectives, or industry peers.

Key Performance Indicators (KPIs) are a special set of metrics that help determine whether a business is going in the right or wrong direction. At first glance, it seems that customer service KPI scores take a backseat to traditional business KPIs, like profits, costs, and regional scales.

Also referred to as key success indicators (KSIs), KPIs vary between companies and between industries, depending on performance criteria.

For example, a software company striving to attain the fastest growth in its industry may consider year-over-year (YOY) revenue growth, as its chief performance indicator. Contrarily, a retail chain might place more value on same-store sales, as the best KPI metric in which to gauge its growth.

KPIs vary from business to business. But in general, five of the most commonly used KPIs include:

•           Revenue growth

•           Revenue per client

•           Profit margin

•           Client retention rate

•           Customer satisfaction

To Measure KPIs?: It depends on the actual KPI being measured. But generally speaking, businesses measure and track KPIs through business analytics software and reporting tools.

A good KPI has the following attributes:

•           Provides objective and clear information of progress towards an end-goal

•           Tracks and measures factors such as efficiency, quality, timeliness, and performance

•           Provides a way to measure performance over time

•           Helps make more informed decisions


So, how do I give the best customer service experience?

You might get some idea and points on how to create a customer strategy

There’s no one-size-fits-all solution when it comes to extraordinary customer service.

But there is a surefire way to create a customer service process that makes your customers feel like you have their back.

To achieve this, remember to:

•           Instill the focus on customer service throughout your company and into all teams

•           Map out the full customer journey so you can level up every possible touchpoint

•           Set meaningful goals and KPIs for your customer service team

•           Hire the right people and give them the tools and authority to serve your customers well

•           Always collect feedback and implement changes based on it

•           And just like that, customer service is no longer a burden or an afterthought. Instead, it becomes the fuel behind your company’s long-term success!

Read More

Millionaire Guide

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Why Customer Retention is Important to make your Business grow Mon, 11 Jul 2022 08:16:27 +0000 What does customer retention mean? Retention generally to ‘retain’ anything to possess, control or hold. Retention can be of different meaning in different situations like employee retention and customer retention. Why Customer Retention is Important for your Business We need retention marketing in our business it is very essential, our marketing strategies are direct and ... Read more

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What does customer retention mean?

Retention generally to ‘retain’ anything to possess, control or hold. Retention can be of different meaning in different situations like employee retention and customer retention.

Why Customer Retention is Important for your Business

We need retention marketing in our business it is very essential, our marketing strategies are direct and helps in converting customers but retention helps in more vital part to retain that same customers. We can’t get new customers each single day our success is in retaining our existing customers. It doesn’t mean we have to stop targeting new customers. The cost of marketing and getting new leads is much higher than retaining customers. We need to create retention marketing strategies in our businesses to make new customer acquisitions in generating a high revenue with more clients.

What are the benefits of customer retention?

Customer Retention Over Acquisition

Customer Retention is over acquisition that means your percentage of retaining customers is more than getting a new customer. Your profit increases to 25-95% when you increase customer retention by 10%. Your percentage of retaining old customer is 60-80% and getting new customers is less 20%.

Happy Customers Will Create Growth

Happy Customers will stay with for years and builds a rapport. Connecting to new customers and make relationship is not possible every person. Some are hold back with words, some with works, some with achievement and many more reasons.

Low-Cost Marketing

Low Cost Marketing is mainly using some tools and techniques to cut the cost of marketing and getting more profits. It is very necessary as you grow in your business. You can automate your business to keep it working and growing.

– Customer Retention Rates – These are the rates calculated by using the Customer Relationship Management (CRM) is a tool that helps to get customer data and identify and respond to their needs.

– Identifying trends and changing your strategy of business execution can help you perform better and make more profit

Find out What Needs Improvement

Constantly checking where your business needs improvement in terms of marketing to retain and get the customers. You must be involved with it all the time to understand more and make valid changes in strategy, plan and execution.

Increase ROI

Increasing Return on Investment on what you spend for retaining customers increases every month with the existing customers and new customers our revenue grows from our present stage.

Positive Brand Awareness and Loyalty

The real benefit gives your brand an awareness to the community. The brand awareness is positive to make a mark in the people’s mind. With the regular brand awareness campaigns, our retaining customers are an asset to get more visitors that gradually turn into our customers to increase the loyalty towards our services/products.

How can you do retention marketing?

Track and analyze churn metrics

Tracking and analyzing your results and metrics will help you improve your business. You can understand what changes you need in your business to make a gradual growth. Your churn metrics rate i.e., the total percentage of your customers decrease over the time. For ex: If you have 500 customers and 50 of them leave your churn rate is 10%.

Implement a customer feedback loop

Creating a customer feedback loop is very essential to make your products/services winning.

While your customers use your products, you get several feedbacks positive or negative and responding to them is very importance to the best it can be.

Build Trust with your Customers

Building trust in the business in the authoritative part and very hard job to work for months and years. Once you build trust they will blindly visit directly to you even if there is a lot of competition. Adding value to your content, services and products increases your brand reputation to gain the trust fast.

Offer Unique Services

Offering unique makes you stand out from others. Your idea comes from inside with a story or need of a solution that you want to offer to customers genuinely and it turns your business in an out. Whether be it content, service or products creating unique has always a value and it makes customers to choose you out of hundreds and thousands. With the uniqueness your existing customers not tend to leave you and you will always be in profit.

How to increase customer retention rates?

There’s a reason why we talk about retention rates and not acquisition rates: it’s because we’re really interested in what happens to customers after the initial conversion. Getting new customers to buy is great, but getting them to buy again… and again (and again) is even better. So why are we doing this? And what are the best ways to do it? Let’s take a closer look at some effective marketing strategies for retaining customers and increasing recurring revenue by relying on retention marketing.

How to Build Retention Marketing Campaigns that Scale?

Since using the term retention marketing I’ve started to see it pop up more often. Probably because it’s catchier then the industry buzzword which is churn and burn.

Whether you’re a startup or an established business in a legacy industry, it’s time to start thinking about retention marketing and how this strategy can help you gain more customers.

Retention marketing is essential for every company. The costs and risks of getting new customers are very high, while the cost of retaining existing customers is lower and more predictable. So, by focusing on creating a great experience for your existing customers, you create a network effect as they spread positive word of mouth. Your business will grow faster than you can imagine.

Marketing isn’t as hard as you think. I know, I know… It sounds crazy, but it’s true. Let me explain what I mean using a real-life example that may sound familiar. Over 8 years ago, my best friend decided to get into a business. He decided on his product line and founded his own company selling those products. However, he quickly realized the enormity of marketing and sales this business required. It didn’t take him long to give up because he was overwhelmed with marketing strategy, growth tactics like affiliates and affiliates managers to help him scale his business, setting up a call center, ecommerce website design, SEO / SEM campaigns to drive traffic to sites and on and on…


Now, you might now why customer retention is important for your Business. Without retention marketing, all you have is a great product that goes viral and then dies just as quickly. It’s really a great way to help jump start your business or product. It will help establish your brand and keep people coming back for more.

In a fast-paced online world where one’s attention span is shrinking, it’s imperative that you learn the art of retention marketing and retain the visitors you already have. We’re all busy people, so the last thing we want is to chase after every single potential customer.

Marketing is a vital part of any business, but an often-overlooked aspect is what’s going to happen after those sales are made? That’s why retention marketing is so important: your customers need to feel like the experience they get from you is worth coming back to. Whether it’s offering loyalty programs or incentives, retention marketing is a great way to keep them engaged and happy with your business. By doing so, you’re not only keeping your existing client base happy—you’re also increasing the odds that they’ll come back for more.

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The Millionaire Guide On Digital Skills To Help You Get Rich. Sun, 03 Jul 2022 00:11:57 +0000 Learn Advanced guide on digital skills -Sets to Earn We are living in a world full of opportunities where we always learn something in the entire day of our life. We’ll talk about about the guide on digital skills to learn and earn at the same time. We have to seize every opportunity to dig ... Read more

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Learn Advanced guide on digital skills -Sets to Earn

We are living in a world full of opportunities where we always learn something in the entire day of our life. We’ll talk about about the guide on digital skills to learn and earn at the same time. We have to seize every opportunity to dig treasure out of it. Yes, skills are your today’s treasure that will let you get something big in the near future to be independent. Today’s world need a skillful people to learn and earn and gone the days of 9-5 job where people only dependent on month end salary. Now we have the skills that gives you the multiple source of income.

If you ever haven’t heard or not know which are those high income earning skills. Read here till end to know the full guide on digital skills:


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If you can’t communicate and talk to other people and get across your ideas, “you’re giving up your potential.” So, that’s why we offer the course of public speaking to help people overcome the fear of speaking in front of the public. This course provides you with a full guide to pitching skills and mastering your presentation. Moreover, it helps to improve your skills and enhance your personality. The basic motive is to teach the skills, tricks that help you to deliver a perfect speech in front of the public.


learn and earn

“Charismatic is the intangible that makes people want to follow you, to be around you, to be influenced by you”. This course helps people to build an extraordinary personality involves communicating dynamically with passion and enthusiasm that helps display positive body language. This course helps you to learn how to earn respect and fame.


guide on digital skills

This is specially made to help you learn sales techniques. Here you can find how to improve the sales growth potential, your sales skills to be more successful. This course will teach you what sales are exactly and what are its ethics. Definitely teach you how to identify your prospects and make them say “yes”.


youtube domination

YouTube is becoming much more than an entertainment destination. Nowadays, Youtube domination is the future. Youth is making earnings each and every second by using the YouTube platform. This course teaches you to make the best of this platform and its algorithms. Guides you to make the best video content for YouTube. Also teaches how to scale up your YouTube Channel.


A full guide to how to grow your business online. This course provides you with solution to all your problems starting from building a network marketing business. In today’s era technology has become the topmost priority of every person especially for the youngsters who are involved in digital natives. This course can help you to become a brand in digital world. One point destination for all your online business related problems.


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guide on digital skills

Throw a rock and you’ll hit an organization undergoing its “digital transformation”. This is true for good reason. The entire world has been undergoing its own digital transformation over the past few decades as technology has advanced in leaps and bounds. As people use digital services instead of physical shops. It teaches you how to reach prospects using social media platforms plus how to build a conversation. It will help to close an ideal deal online.


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Online Share Market Xpert is a perfectly designed course, to create a powerful knowledge bank on various tools and techniques required to understand the functioning of capital markets. It’s for you to learn the process of how to find and analyze, determine the risk of investment or trade. It helps you to choose the right trading style for your personal goals using correct approach to financial planning. If you’re new to the share market and want to know the basics, this course is totally for you.


Play the right game with the right attitude, that’s how you will gonna win it. If you run a business, you need to know marketing skills. In this course, you will learn about marketing strategies and the right way to market your own business. Remember mindsets are what separates the best from the rest. Here you will learn the importance of financial freedom.


guide on digital skills

Almost overnight, risk management has become one of the most important jobs in the world. Because of the unfortunate events that the entire planet has gone through in the past, we have noticed one thing. The risk committees are important such as planning for a crisis and dealing with employees working from home, data security, and financial stress. This is where risk management comes into play. It’s time to shine with this learning.


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This course is specially designed for video curators. This is to help get you off to the best start. If that isn’t enough for you, there’s also the guide of best equipment to be used, the best editing software and the best video editing skills for YouTube all these amazing learnings in one single course for you, explore more inside and pick the most brilliant online video editing courses out there.


how to do marketing on linkedin

LinkedIn is the largest business-oriented networking website geared specifically towards professionals. Often people have LinkedIn profile but thy don’t know how to do marketing on linkedin. A professionally written LinkedIn profile allows you to create an online professional brand that can open opportunities and networks it gives you the ability to showcase your profile, expertise and connections. This course is a full loaded guide about how to create LinkedIn profile and how to make use of it in your profession.


facebook and instagram ads together

This course is in need of an hour where, you will get to learn facebook and instagram ads together how to build Instagram and Facebook Business page and understand how to handle ads management on various social media handles to generate better sales for your business and many more.


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Digital Marketing course will give you massive growth in your career. The methods and techniques you used to promote a product or service online will fall under digital marketing, it’s main goal is to attract an audience and generate leads. It’s an ever-evolving field that is a complete package for guide on digital skills. Here you’ll be using multiple tools and techniques to promote businesses. It is one of the best skill in the 21st era.


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For the very first time in India IDP has launched a TRIO MARKET COURSE. This includes Crypto, Stock and Forex together. Three financial learnings in one single course. It’s a unique interactive course which is committed which is committed to take practical oriented finance training to the next level. Remember is is the time to shift our thinking away from short term gain towards long term investment and sustainability.


course for forex trading

Foreign exchange trading, commonly referred to us forex trading, It is the practice of buying and selling currency values with the aim of making a profit. The forex market is vast and consists of numerous entities including banks, financial/business institutions etc. It is also becoming increasingly popular. This short course for forex trading will let you learn all about forex and give you step by step guide on getting success in the forex market. If you’re interested in forex trading this course is made for you.


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This course is specially designed to help you get out of tricky interview situations. Here you can sharpen your interview skills. It helps you to boost confidence with solid interview guidance. The best part is here you will learn how to make a lasting impression in your interviews and many more. This course can train your mind to be dynamic and quick at problem solving. Surely help you to crack your next interview.


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This course helps students understand the practical roots of all crafts of video-editing. Direction, cinematography, editing and much more. Nowadays video editors are highly needed in every field of work call it in making YouTube videos, videos for any other social media platforms, etc. This is one profession that is very much in demand.

Now we have the got the guide on digital skills, we have the advanced opportunity to learn and earn than any other industry more than 6 figures to achieve great success all at the comfort of Home. Next step for you to enroll in the course and learn at your own pace within one single learning platform that gives accurate data on learning hours and completion of course with the certification and track all your affiliate sales.

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How to Master Email Marketing With the Best Email Marketing Tips Wed, 27 Apr 2022 13:18:44 +0000 History Year (1971) – The first email was sent using ASCII text. Year (1990) – Email now has layouts and fonts.  Year(2002) – Background color, buttons, fonts, image added. Year(2003) – Blackberry the new email trend mobile has started, but the layout was broken  Email Marketing Tips Email marketing is the act of sending a commercial message, typically to ... Read more

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  1. Year (1971) – The first email was sent using ASCII text.
  2. Year (1990) – Email now has layouts and fonts. 
  3. Year(2002) – Background color, buttons, fonts, image added.
  4. Year(2003) – Blackberry the new email trend mobile has started, but the layout was broken 
email marketing strategy

Email Marketing Tips

Email marketing is the act of sending a commercial message, typically to a group of people, let’s start with some email marketing tips & importance. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. With a good email marketing strategy commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.  

My viewpoint :

“Making the world a global village is a great idea and I think it (Email Marketing) plays an important role in making the world more productive and communicable.”

We come to see many mails pops up in our inbox from multiple blog sites and companies but we can’t figure out how this works. At this stage any beginner will think this for sure How do I email marketing? Then you are motivated to learn more about it. You see at some point when excelled through this way when you run a blog or business you will get more about it and get more advantages and email marketing benefits. Email Marketing connects your customers directly where your message reach straight to the mind of your customers or readers. There are over 4 billion email users worldwide which means 50% of world population using email according to the latest report.

It’s always a win win situation to implement email marketing strategy in your business as a leading technique for conversion or sales or for building lists for long term use.

Let’s look into it and learn more about it:


Businesses use what’s known as an email service provider (ESP) to send marketing emails. 

An email service provider is a software that sends and manages email marketing campaign.

Here we will give you some email marketing tips for small businesses that is the key to grow and get massive response in this area.

It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software.

Now you might be wondering, can’t I just send marketing emails with my regular inbox provider? Do I need to pay for this additional email service?

Technically, it’s possible. Beware, though. You’re likely to run into problems with limited email bandwidth, design, and more importantly, email deliverability. Here’s why:

Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are designed for personal use — not for email blasts. So when a mass email is sent from an ISP, it’s easily flagged by spam filters and your account can be disabled for suspicious activity. 

ESPs, on the other hand, have the necessary infrastructure in place to ensure good email deliverability rates —i.e., the ability to land emails in your subscribers’ inboxes. If you want to set yourself up for email marketing success from day one, get yourself dedicate to email marketing services.

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Email Marketing Tips & Benefits:


Launching a sale or promotion? You can send your subscribers an email marketing tips to increase sales & campaign to drive conversion. In addition, try using these email marketing techniques to further boost conversions:

  • Personalized discounts or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
  • Abandoned cart emails are triggered whenever a visitor adds an item to their cart but doesn’t check out.

Customer loyalty :

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention. As well, email marketing is a necessary tool to use alongside sales CRM systems to streamline communication.

Email Marketing Tips for Drafting an Message

email marketing subject lines

Action Words or Language:

When writing a message for email marketing you must use actionable words or language. Engaging the readers with right words, creating an excitement and urgency to act on your Email.

Excitement Words: NEWFREELATEST,

Urgency Words: NOWFASTTODAY,

Be Brief & Prioritize Clarity:

Be brief with your message, and give good clarity about your message what
you intend to convey them and then bring the catchiness in your message to read
full message. Average readers don’t go to the bottom they read the top part and
leave the email.

Align your Subject Line:

Alignment and Correct formation of your email marketing subject
 is very important because even before opening an email message
they first see the subject line. If something that inspire them to read only
then they open the email and go through it.

Write in Second Person:

Always use second person instead of first person to personify your readers.
Using the second person “you” as perspective to mention them will be
more effective.

Talk About Benefits Not Features:

Most of the time we do this mistake by giving more features of your products
or service. We need to give the benefits of the things that you want to sell or
purchased by customers. Customers always look for what benefits them they don’t
want to do anything with their features.

Types of Email Marketing :

  • Email newsletters 
  • Promotional emails
  • Email reminders
  • Welcome email

Email newsletters

Email newsletters are a type of email that informs your audience of the latest news, tips, or updates about your product or company. They are often used for a variety of purposes and they come in many different forms. Some are weekly digests of content, some are quarterly organization updates, and others promote new products, but there’s no end to what you can include in a newsletter.

Promotional emails

A promotional email is a commercial broadcast that usually offers incentives to drive sales and revenue for a business. The main goal of this form of email marketing is to convince customers to make a purchase

Email reminders

Email reminders are typically split into two types: An email sent before something has happened – a friendly reminder that a meeting is due to happen, for instance. An email reminder after something has failed to happen – a reminder that an invoice hasn’t been paid by the due date 

Welcome email

A welcome email is very different from a promotional email or email newsletter. Both of these emails have specific purposes and CTAs—either to entice a contact to make a purchase or to keep a prospect engaged and educated.

  • Is Email marketing is good for the business 

Email marketing is a great way to develop your brand because it gives you a direct line to the email inboxes of your customers or potential customers. Not only in using these services by applying email marketing best practices in your every email campaign is an opportunity to connect with your subscribers, but it’s also an opportunity to further cement your unique brand identity in their minds.

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Reasons Why You Should Invest In Search Engine Marketing and Seo. Fri, 15 Apr 2022 04:57:04 +0000 How to do SEM for Business We could say that SEM or Search Engine Marketing and seo has 2 meanings:  First of all, this term is used to refer exclusively to the strategies and campaigns. That carries out with the platforms for search engine ads, such as Google Ads, Bing Ads, etc. There are even ... Read more

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How to do SEM for Business

We could say that SEM or Search Engine Marketing and seo has 2 meanings: 

First of all, this term is used to refer exclusively to the strategies and campaigns. That carries out with the platforms for search engine ads, such as Google Ads, Bing Ads, etc. There are even those who could sum it up “like SEO but with payments”.

In the most general sense, search engine marketing and seo refers for marketing effort. Every website owner use for optimizing search engine visibility. , be it to increase traffic or authority.

In SEO what we do is optimize everything possible (content, pages, URLs). So that users find us when performing an “organic” search.

The SEM stands for quick campaigns that are created with PPC model (pay per click) by entering into an auction in Google Ads. Either to appear first in the search results or increase traffic to your site and or appear in user searches.

Advantages and disadvantages of SEM

Search engine marketing advantages and disadvantages

Incorporating strategies for SEM positioning, taking advantage of the tools at your fingertips, has its cost but also its reward.


The importance of SEM, and why it cannot be discarded from a strategy without premeditation. Is the secret lies in the advantages it can offer a company. Benefits like:

Immediate results: When an SEM campaign is established, optimized, and segmented. For the focus keywords and target you need, then you can obtain almost immediate results.

You define your investment from the beginning: From before starting your ad campaign. You can choose the amount of investment that will be allocated, and spent, within a certain period. Taking advantage it is possible to make small investments and even what you are willing to invest in each click.

Segmentation: From the moment you define the parameters of an ad campaign. You can make a very specific segmentation of the target to cover. By spending the budget only on the audience that interests you.

Possibility of conversions: By offering the visibility of your ads, you have a high probability of receiving leads. Directly your visitors will turn as your customers by the quality of what you are offering.

Constant monitoring: The various advertising platforms have modalities to be able to monitor in real-time results. That obtained from each campaign, this way you can see the entry of leads. How much impressions and clicks are costing, as well as make any changes to optimize results.


It interrupts the user: One of the notable thing of digital marketing is the attraction strategies. Where the user of your website is naturally attracted with the content. However, banners or any other traditional type of advertising can be annoying for the user experience. It can even be affected if people use some software to block this kind of advertising.

High competition: This kind of strategy has grown in popularity so it is not surprising that large numbers of companies fight for the same opportunities to appear in the results of certain keywords. As a result, the bids become higher and the competition more expensive.

The investment defines the possible results: Investments in SEM are scalable, but just as they can be positive, they can be decisive in a field with high competition.

You need a constant investment: Just as an investment can define your exposure capacity, it also determines time. An SEM campaign stops producing results the moment you stop paying for it. Therefore, this strategy does not always pay off in the long run.

Why do we need the SEM?

What we want with SEM is to speed up the exposure and outreach process by investing in Pay Per Click (PPC) strategies or social media campaigns such as Facebook Ads. 

And it is this very thing, of having to pay, which keeps many from including SEM as part of their digital marketing and inbound marketing strategies. That and the word paid is used as an antonym for Internet marketing.

As we stated from the beginning, no marketing channel does not matter. No matter how “easy” or “free” it looks (like having strategies in social networks), we have to be aware that many of the digital platforms where we do internet marketing are designed to make this process easier for those who pay…

For example, Facebook is one of the tools that has become an elementary part of the strategies for marketers, if you are not on Facebook it is like not existing for an entire sector of the population.

Unfortunately, having many followers is not synonymous with guaranteed visibility. To illustrate, did you know that only 10 percent of your followers see your content? In other words, if you have 10,000 followers on Facebook, only 1,000 see your publications.

Also, of those thousand people, how likely is it that they will become your customers or leads? Sure, they follow your page and are most likely interested in your product, but what if they already bought with you and are not thinking of doing it shortly? What about the rest of the users who are interested in buying but are not located?

That is why SEM marketing and other payment strategies are important and relevant. They help us reach the right people almost immediately. And it is for this very reason that they should also be thought of as part of our inbound marketing efforts and not as just another extra.

How can we implement Search Engine Marketing and seo in our digital marketing strategies?

search engine marketing sem

One of the clearest examples of SEM is Google AdWords since what we are looking for is to appear as the first option within the results pages. Imagine starting your party planning business and creating your blog website. Likely, there are already millions of similar businesses that have been making content or being present on the network for longer. The chances of you showing up as the first choice are very limited.

Although a content marketing and SEO strategy can provide great long-term benefits, this is a process that takes time and works to build.

This is where AdWords comes in, when paying for ads what you are doing is guaranteeing certain visibility to the person looking for the keywords with which you want to position yourself. To give an example, if your objective at the moment is to have weddings, when a person searches for weddings, your ad can be activated. However, this also has its trick, this is where all our SEO knowledge comes in.

We have already told you about the differences between SEO and SEM, we have told you how organic positioning is achieved, so you should already have an idea of ​​the type of optimization in differences we are talking about (and if not, this is your moment).

By placing an ad on Google AdWords we enter a kind of auction. Just as there are thousands of pages on the Internet fighting for the first place, so there are people interested in making their ads the most visible. 

Even companies like Amazon and Walmart use AdWords, especially when there are seasons of certain offers like Christmas or video game or console launches that attract a large number of people interested in looking for the same product. In this way, they can become the first site to be visited and get a conversion or sale.

For our ad to appear in the first place we need our bid or the offer we make to be the best possible. This is why our ads have to have the right keywords and be as attractive as possible.

 Google search capture for results with ads

With the SEM we can be able to appear on the organic results of a search, and thus have the opportunity to be the first thing because of the interested people.

Although the SEM gives us visibility in the short term and gives us that “push” that we need so that our content is seen, it cannot be seen as a substitute for making digital marketing strategies.

First, because as we already explained, the investment you make when implementing content strategies is much cheaper in the long term and it serves us better against the bots of Google search engines; in the long term, it is easier for us to position ourselves without the need to pay. 

The key when running a search engine marketing campaign is not to put aside SEM strategies and not use them properly, for example it’s good and effective when we want to generate more leads or are launching a campaign for a new product or service, and even for seasons like Black Friday or Cyber Monday.

Types of Search engine marketing

types of search engine marketing

There are mainly three types of Search engine marketing, they are;

  • Pay-Per-Click (PPC)
  • Organic SEO
  • Local SEO

What is Pay-Per-Click(PPC)?

The Search engine marketing and seo is both essential and a blanket term for any optimization activity. PPC or Pay per click is a digital advertising model in which the advertiser pays an amount (fixed or determined by auction) each time a user clicks on one of your ads to visit your website. The idea of ​​a pay-per-click campaign is to “buy visits” to a certain site, usually with the idea of ​​generating a certain action in users (registering or buying a product, for example).

Although PPC is a very common option, it is not the only possible payment model for online campaigns. Therefore, it should be distinguished from others such as:

PPM (pay per thousand): the advertiser pays a fixed amount for every thousand impressions, that is, every time the ad is shown a thousand times to users. Keep in mind that with this model we do not know how much we are going to pay for each visit, since those thousand impressions may generate many clicks, few or none.

PPA (pay per acquisition): the advertiser pays for each time the user performs a certain action, for example downloading an application. Therefore, the link between cost and objectives is even more evident than in the case of PPC.

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Some key concepts to understand PPC

CPC or cost per click:

The CPC is the price paid by the advertiser for each click on your ad.

 Here a fixed price can be agreed upon for each click or determined through an auction. In the second case, the advertiser establishes a bid or maximum price that he is willing to pay for each click. 

The system compares the ad with similar ones based on its quality and the price they are willing to pay and displays the winning ad first.


The CTR (” click-through rate “) is the percentage of users who click on an ad compared to the total number of users who have seen it. In general, the better an ad, the higher its CTR.

In some PPC systems, the CTR is a determining metric to establish the price of an ad, since the system “rewards” the ads that have higher quality and, therefore, higher CTR.


We call each of the views an ad receives “impression”, whether the user clicks on it or not.


With internet advertising, we have a lot of control over the audience our ads are targeting. 

We can segment the audience that will see our PPC campaigns based on many factors: age, gender, location, interests, behaviors … Each pay-per-click platform offers different options that we can combine to achieve a high level of precision. Thus, we make sure that we only pay for clicks from users who have a good chance of becoming our customers.

Landing page

The sem landing page is the site that the user goes to after clicking on our ad. Whether you end up becoming a customer or leaving after a few seconds depends on it, so it must be well optimized.

The main characteristics of a good landing page are clarity, simplicity, and relevance to the ad.


The conversion is probably the most important metric in a campaign PP C, measuring the performance of our ad in economic terms. We call each purchase made by a user after clicking on an ad a “conversion”. The conversion ratio is the percentage of users who convert concerning the number of users who click.

Conversion Ratio = Number of Conversions / Visits to the web


The number of times each ad is shown to a specific user during a specified period. To calculate it, we have to divide the number of impressions by the number of unique users.

Frequency = Number of impressions / Number of unique users

Typically, a user receives several hits from the same campaign, and it may be a good idea to make sure that they have seen us. But we must avoid falling into excess since we can end up generating rejection and a feeling of spam and achieving an effect contrary to the desired one.

Advantages of PPC

  • You only pay for the visits you receive. In other ad systems, the advertiser pays an amount to display the ad but is not guaranteed to deliver results. In contrast, with pay per click, there is a direct link between cost and visits.
  • You have a lot of information about the performance of the ad.
  • Pay-per-click platforms offer the advertiser complete information about what is happening with the ad, including the number of impressions, clicks, CTR, and conversions.
  • Good optimization possibilities. With all this data, it is very easy to know if an ad is working or not and correct the course in real-time. The best strategy is to create multiple variants of each ad and compare them against each other to see which ones work best. In this way, we can ensure that our advertising has better and better results.
  • Ads only reach the right audience. Thanks to the multiple targeting options, we don’t waste a single click, since only the users that interest us the most will see the ad. In turn, this improves ad results, as a user who is part of the target audience is more likely to click. And as we have seen, the higher the click-through rate, the lower the cost of the ad.
  • You can control your budget precisely. PPC systems allow you to set a maximum budget per day, and in some, you can start with as little as one euro. This means that they can be adapted to advertisers of all sizes and that you can control in advance how much you are going to spend on each campaign.
  • You can decide where and at what time your ad will be shown. Within the pay-per-click model, you can display your ads on many different platforms and locations (we’ll show you some examples in the next section) and select the ones that interest you the most. Some sites also allow you to choose the days and hours your ads will show.
  • You will get more positioning and visibility. Thanks to PPC, you can show your ads on some of the most visited sites by users, such as search engines, social networks, or the most famous web portals.

What is local SEO?

 Local SEO is the process by which companies seek to optimize their online location visibility for search queries that contain local intent.

It is primarily used by businesses that have physical locations to reach consumers looking for goods and services in that area.

Local search results are affected by search queries that have a geographic component such as “clothing store open now” and “restaurants near me.” Even doing simple searches like “cafes” or “restaurants” on Google will return 3 immediate local business results in that area (known as the 3-store package).

Local SEO is also affected by factors like a location’s review rating and opening hours. If a user searches for “the best burgers near me”, “the best-rated hotels in Punta Cana” or “the best mechanic in my area”, a range of options will be displayed (depending on the rating) and the user will be able to filter the search for the score of those reviews.

Typical ranking factors for local SEO

Relevance signs are built around a specific business location based on several factors, such as listing the business in local directories, business listings, reviews, and accuracy of location information.

Local SEO can be achieved with…

1- Have a complete and accurate profile for each business location on Google My Business (GMB), Apple Maps, and other relevant search and map services

2- Create links to your website (the quantity and quality of the links is a factor)

3- Consistency and precision of the files and mention of the businesses on platforms such as Yelp, 4- Facebook, Yellowpages, Bing, and Apple Maps.

5- Manage reviews and provide customer feedback

Benefits of local SEO

1- Helps connect your business with “ready to buy” customers who are looking for products/services that your business provides in the location that you provide.

2- Increase pedestrian traffic to stores.

3- Local search queries are more likely to end in a purchase than organic search queries

4-Build local visibility online through your business file, mention in directories and links

5-Establish credibility through reviews

6- The local search results appear above the organic search results.

7- Cheaper and can be more effective than search pays

 Organic SEO 

Organic SEO is the process by which companies seek to improve their position on search engine results pages to drive targeted traffic to their website.

This is achieved by paying attention to the structure of the website and creating content that matches the user’s search intent.

Creating internal links between pages makes it easier for Google to crawl a website and group topics together. Receiving external links helps Google determine the level of authority and trust to place on a page.

Since trust and relevance are still important factors for the online user experience, internal and external links are still very important factors to consider when tackling your organic SEO.

Typical ranking factors for organic SEO

Methods like increasing keywords, building links, and writing high-quality content can improve a site’s search engine ranking.

Organic SEO can be achieved by …

1- Identify who the target customer is

2- Identify what they are looking for / what problems they are trying to solve

3- Match customer issues with common keyword search queries and create highly relevant content that addresses customer concerns

4- Optimization of web pages with relevant content aimed at search intention

5- Building links (both internal and external)

6- Incorporation of meta tags (used to specify how the content should be displayed in search engines)

Benefits of Organic SEO

1- Generate more targeted traffic to your website.

2- Classification for inquiries that generate perspectives of “good fit” for the business

3- Users are more open to your “tone” because they found you

4- Establish your business as a thought leader in the industry.

5- Cheaper and often more effective than paid search (i.e. Google AdWords)

Keyword Research in Search Engine Marketing and seo

The keywords or keywords are extremely important, both for SEM, SEO, and Social Media. They are the terms that users enter in search engines to find information. 

 In this post, we will focus on various aspects of this analysis: what are the objectives, some key concepts in keyword research, and what tools we can use.

Let’s not forget that keywords are the set of characters with which the user performs a search. If we enter “boots” or “high boots” when searching, these are two different keywords or two different keywords.

Content is closely related to keywords. It is important to consider when writing content if someone will search for the information, how they could search for it, what is the best title for SEO, and if the content contributes something to the SEO strategy that we want to follow.

Good keywords related to our content imply an effective presence in search engines.

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8 Blogging Skills to spy for Content Writers Sun, 06 Feb 2022 14:09:38 +0000 Blogging Skills Blogs can be written from a personal perspective such as what you do on a daily basis. Many popular blogs are written like a magazine informing readers of the latest trends. For this, you need good blogging skills. There is a blog for almost any topic you can imagine as well as a ... Read more

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Blogging Skills

blogging skills

Blogs can be written from a personal perspective such as what you do on a daily basis. Many popular blogs are written like a magazine informing readers of the latest trends. For this, you need good blogging skills. There is a blog for almost any topic you can imagine as well as a variety of authors. You can find blogs written by stay-at-home moms to blogs maintained by large corporations.

The terms “blog” and “blogging” have become part of the new economy dictionary and are an extremely cheap and efficient way of disseminating information through the web.  A blog best refers to an online diary that readers can also post their thoughts.  Many subject experts and academics create open blogs (free access) that thousands of readers read and futurists are predicting that these blogs will emerge as the new mega magazines.

Nevertheless, there are various skills you need to become an effective blogger either for your business, corporate firms, for-profits, as a side hustle, or whichever reason you might have as an individual. Check out the following skills to the best of my knowledge.

Content Writing Skills

content writing skills

This content writing skill is far different from doing a Google search on the internet and calling it a blogging skill, not to mention using various apps and sites to spin and twist the whole content as it were. Content writing skills start with good research on a particular topic or niche before you can start writing. Nevertheless, it is yet another skill that has a lot of other skills attached to it.

 Content Writing skills are about arranging, composing, and altering web content, regularly for advanced showcasing purposes. It is also technical skills and customer-facing media which drive interest in a particular product, business, or website. In this digital world, the majority of content is drafted and constructed for the web. Guess what it is a skilled-based career that helps business owners or product owners to write in a convincing manner that will drive sales in a massive way that will push the client to go as far as giving you a tip at the end of the day.

Networking Skills

networking skills

The need for networking skills with respect to skills of blogging is yet another way of making the whole idea of blogging much more interesting and fascinating.

You need to understand what it means to network, meet people face to face or remotely and share ideas that will help with your next blog posts or whatever research you are about to post on your blog page. 

You need to have a good command of communication skills to be able to network effectively, listening skill is yet another skill related to networking skills as you must be an active listener to know what the speaker is actually trying to say without saying it; since 99% of communication is non-verbal, you should be able to read the signs therein. Start by asking a dumb question expecting it to enlighten thereby getting the perfect response you need to make up your next content.

Also partner with other bloggers as well to use their page or place a link on their content at in a bid to help make a connection between your blog page and another blogger remotely.

You can as well swing it and expect tons of comments on your page to create a platform for content sharing as it were. In a nutshell, Do Guest Posts – not just for A-List bloggers, but B-List and beyond.  Be sure to work up some good material first, so as to make a good first impression. Link Out Frequently to Industry Leaders – show some love to other bloggers in your niche.  In turn, they might eventually link back if you have a quality post on a topic they have not covered yet.,

Photo Editing Skills

This is possible if you are ready and curious enough to start blogging effectively and also save cost with graphic designers since very many readers out there really don’t have much time to read a whole page. Using imagery is one of the best ways to pass a message across to your audience or wannabe audience. The skills for photo editing are not much but you should be able to change images to black and white using your smartphone as a beginner, cropping skills as well, rotating the image to a designed corner, changing the color as well from black to white, or others forms that will make your content stand out, increasing of the contrast level as well, removing backgrounds as you may deem it fit. But guess what doing a google search will avail you the opportunity to do all this online even free of charge.

Social Networking Skill

The social networking skill is effective makes the whole idea of blogging interesting because you should be able to share your links on various platforms to drive the required traffic you need, hence social media is all about sharing information, so the application of these social networking skills will go a long way to making your experience a veritable one at that. Note that as part of your blogging skills, you should know that it is a must to share the contents of your blog to various platforms thereby bringing them back to your blog page at the end of the day.

Create Authority Articles – instead of blogging frequently, post less often but focus on creating Authority Posts — lengthier articles that are really well put together which will attract attention from other bloggers & users of social bookmarking sites like Digg, Reddit, etc.

CSS & HTML Skills

These are basically known as coding skills and in case you are yet know how this coding works, you can make them outsource it to freelancers on Fiverr and various kinds of freelancing platforms to help you out and save you time as well.

My best advice is that you need to learn the basics at the least and find time to apply these skills on a daily basis as this will no doubt make your skills hitch-free.

SEO Skills

Search Engine Optimisation is among the myriads of blogging skills that will not only make you a certified blogger but will save you cost; make your content go viral at the least, place you on a stage with the use of internet skills.

The knowledge of organic traffic and how to attract visitors is really important as the case may be.

The use of keywords comes into play with his seo skills, social media bookmarking will no doubt help make your content acceptable at all levels. The need to effectively use keywords is paramount if you really understand what blogging is all about.

Goal-setting skills

What is your aim to start with, is it for profit or for time-wasting or for fun, either way, you need to be truthful to yourself as this will help make your blogging skills a reality.

How far are you willing to go on this blogging career, it is a side hustle or a career for you?

Answer these questions and you are ready to start with the selection of a niche and then content writing will not be an issue for you.

A true response will not only make your contents stand out but will also fuel your drive to create content regularly.

Traffic conversion skills

converting website traffic to sales

This links to content writing skills, as a writer you need to under some terms and principles of writing effectively; which is to convince and also make an impact on the reader to come back for more.

Guess what, the need to create funnels is paramount here, as the process entails a step-by-step procedure to get their detail and follow procedure till the visitor converts to a paying client over and over again.

The need to use affiliate links is based on the need to converting website traffic to sales effectively.

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