History

1. Year (1971) – The first email was sent using ASCII text.
2. Year (1990) – Email now has layouts and fonts. 
3. Year(2002) – Background color, buttons, fonts, image added.
4. Year(2003) – Blackberry the new email trend mobile has started, but the layout was broken 

Email Marketing Tips

Email marketing is the act of sending a commercial message, typically to a group of people, let’s start with some email marketing tips & importance. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. With a good email marketing strategy commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.  

My viewpoint :

“Making the world a global village is a great idea and I think it (Email Marketing) plays an important role in making the world more productive and communicable.”

We come to see many mails pops up in our inbox from multiple blog sites and companies but we can’t figure out how this works. At this stage any beginner will think this for sure How do I email marketing? Then you are motivated to learn more about it. You see at some point when excelled through this way when you run a blog or business you will get more about it and get more advantages and email marketing benefits. Email Marketing connects your customers directly where your message reach straight to the mind of your customers or readers. There are over 4 billion email users worldwide which means 50% of world population using email according to the latest report.

It’s always a win win situation to implement email marketing strategy in your business as a leading technique for conversion or sales or for building lists for long term use.

Let’s look into it and learn more about it:

Working:

Businesses use what’s known as an email service provider (ESP) to send marketing emails. 

An email service provider is a software that sends and manages email marketing campaign.

Here we will give you some email marketing tips for small businesses that is the key to grow and get massive response in this area.

It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software.

Now you might be wondering, can’t I just send marketing emails with my regular inbox provider? Do I need to pay for this additional email service?

Technically, it’s possible. Beware, though. You’re likely to run into problems with limited email bandwidth, design, and more importantly, email deliverability. Here’s why:

Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are designed for personal use — not for email blasts. So when a mass email is sent from an ISP, it’s easily flagged by spam filters and your account can be disabled for suspicious activity. 

ESPs, on the other hand, have the necessary infrastructure in place to ensure good email deliverability rates —i.e., the ability to land emails in your subscribers’ inboxes. If you want to set yourself up for email marketing success from day one, get yourself dedicate to email marketing services.

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Email Marketing Tips & Benefits:

Conversion

Launching a sale or promotion? You can send your subscribers an email marketing tips to increase sales & campaign to drive conversion. In addition, try using these email marketing techniques to further boost conversions:

• Personalized discounts or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
• Abandoned cart emails are triggered whenever a visitor adds an item to their cart but doesn’t check out.

Customer loyalty :

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention. As well, email marketing is a necessary tool to use alongside sales CRM systems to streamline communication.

Email Marketing Tips for Drafting an Message

Action Words or Language:

When writing a message for email marketing you must use actionable words or language. Engaging the readers with right words, creating an excitement and urgency to act on your Email.

Excitement Words: NEW, FREE, LATEST,
BEST, GIFT, PRIZE, SAVE

Urgency Words: NOW, FAST, TODAY,
SOON, LIMITED, URGENT, HURRY

Be Brief & Prioritize Clarity:

Be brief with your message, and give good clarity about your message what
you intend to convey them and then bring the catchiness in your message to read
full message. Average readers don’t go to the bottom they read the top part and
leave the email.

Align your Subject Line:

Alignment and Correct formation of your email marketing subject
lines is very important because even before opening an email message
they first see the subject line. If something that inspire them to read only
then they open the email and go through it.

Write in Second Person:

Always use second person instead of first person to personify your readers.
Using the second person “you” as perspective to mention them will be
more effective.

Talk About Benefits Not Features:

Most of the time we do this mistake by giving more features of your products
or service. We need to give the benefits of the things that you want to sell or
purchased by customers. Customers always look for what benefits them they don’t
want to do anything with their features.

Types of Email Marketing :

• Email newsletters 
• Promotional emails
• Email reminders
• Welcome email

Email newsletters

Email newsletters are a type of email that informs your audience of the latest news, tips, or updates about your product or company. They are often used for a variety of purposes and they come in many different forms. Some are weekly digests of content, some are quarterly organization updates, and others promote new products, but there’s no end to what you can include in a newsletter.

Promotional emails

A promotional email is a commercial broadcast that usually offers incentives to drive sales and revenue for a business. The main goal of this form of email marketing is to convince customers to make a purchase

Email reminders

Email reminders are typically split into two types: An email sent before something has happened – a friendly reminder that a meeting is due to happen, for instance. An email reminder after something has failed to happen – a reminder that an invoice hasn’t been paid by the due date 

Welcome email

A welcome email is very different from a promotional email or email newsletter. Both of these emails have specific purposes and CTAs—either to entice a contact to make a purchase or to keep a prospect engaged and educated.

• Is Email marketing is good for the business 

Email marketing is a great way to develop your brand because it gives you a direct line to the email inboxes of your customers or potential customers. Not only in using these services by applying email marketing best practices in your every email campaign is an opportunity to connect with your subscribers, but it’s also an opportunity to further cement your unique brand identity in their minds.

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